Elsie Carlisle was beyond a doubt the most popular radio performer in England in the '30s. Proof is even available in the form of her nickname, "Radio Sweetheart Number One." She was a slightly small, unassuming performer who in some ways crystallized the idea of the blonde flapper, an image also utilized by American big-band vocalists such as Annette Hanshaw and Ruth Etting. Comparisons to other singers can be made only on the basis of appearance, however. In terms of singing, Carlisle had her own way with material, such as romantic songs and light comedy. Her reputation was complex as well, as she also developed a part of her style devoted to material bordering on the obscene, and also felt hounded by innuendo and gossip concerning her personal life during some stages of her career.